This project is about the affect social media has on the way adolescents view their bodies. I chose this topic because I wanted to raise awareness of how damaging social media can be on teenagers, as well as highlighting the media portrayal of idealistic body types that contribute to this issue. Although social media is used to connect people, it also tends to take advantage of human habits such as comparing ourselves to others, which influences body dissatisfaction. Flawnt is a campaign and brand targeted at adolescents to empower them, through the tagline “Flawnt your flaws”. Flawnt being a mixture of flaunt and flaw. It has tangible products that teenagers can interact with, rather than being on their devices.
